"We love ourselves and we all love our attributes, therefore, we celebrate who we are."
We believe that all shades of black are beautiful; We want to put you in VALUE.
Our mission is to promote all colors of beauty. That's why we created a range of make-up that initially meets the needs of women of color so that they have a range of products respecting their skin and pigmentation while offering products to women of other origins.
Our products are carefully selected to meet the expectations of our target customers; we therefore offer products rich in pigments and high qualities! They are hypoallergenic, non-comedogenic with a wide choice of colors that will certainly suit the needs of all. Our products are made in Canada and meet established standards and requirements in the cosmetics industry. These are not tested on animals.
We note a lack of variety of products that meet the needs of women of color in the Quebec market, so we decided to strategically expand our products in certain key territories to meet these specific needs and to fill this gap.